We all have seen it for quite some time that developers make titles free to play or create a free to play variant of the game. This trend did start way before Epic Games came with Fornite , EA with APEX Legends and other developers and publishers that did follow the same pace. However behind all those “Free” games is a huge paywall and an advertisement machine running the reigns.

Seasons and Chapters
There are often seasons and chapters in those kind of games that indicate a certain style or advertisement that preys on the minds of the childeren and lures them to spent a virtual currency on a battle pass or a skin bundle tied to the theme(s) This practice is already looked upon with disgust as it was prior more related to a gambling system.

Actions and Conclusions
Several governments have already opted for a stricter regulation in regards of this subject as these purchases are often done without the consent of a parent/guardian. This made it more transparent already but it is not enough to stop the current trend.